Advertising or Digital Agency for Bridge-The-Gap Project

• Country: Lebanon
• Summary: Advertising or Digital Agency for Bridge-The-Gap Project
• LBT Ref No: 89778284
• Deadline: 05 Oct 2023
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.:
• Purchaser's Detail:
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• Description:
• Request for proposals are invited for Advertising or Digital Agency for Bridge-The-Gap Project. The Advertising or Digital Agency will be responsible for the following key tasks: Creating a cohesive visual identity for the Bridge-The-Gap Project, including a color palette, typeface, and website mood that aligns with the project's objectives. Developing an effective awareness campaign for BtG and the course to promote the initiative among the target audience. Crafting a comprehensive social media strategy to engage the audience and enhance the project's online presence. Managing and curating content across social media platforms to ensure consistent branding and messaging. Providing regular metrics reporting to measure the effectiveness of the awareness campaign and social media efforts. Implementing and managing the paid media plan to maximize the reach and impact of the campaign. Collaborating with the Bridge-The-Gap Project team to ensure alignment with project goals and messaging. Qualifications and Experience: The Advertising or Digital Agency must possess a strong track record of expertise in providing advertising or digital marketing services for projects or initiatives in a similar domain. The agency's qualifications and experience will play a crucial role in shaping the success of the Bridge-The-Gap Project's awareness campaign and social media engagement. Specific qualifications and experience sought include: Relevant Industry Experience: The agency should demonstrate a substantial and proven background in delivering advertising and digital marketing services to clients in the education, non-profit, or creative industries. Previous experience working with initiatives that promote skill development, education, or social impact will be highly advantageous. Successful Brand Design: The agency should showcase a portfolio of successful brand design projects, illustrating the ability to create cohesive visual identities that align with an organization's objectives and values. The agency's expertise in logo design, color palettes, and typeface selection should resonate with the Bridge-The-Gap Project's mission, promoting a consistent and impactful brand presence. Awareness Campaign Expertise: Proven experience in developing and executing effective awareness campaigns is essential. The agency should demonstrate creativity and strategic thinking in crafting campaigns that capture the attention of the target audience and align with the project's messaging. Case studies or examples of previous awareness campaigns with demonstrable results and impact will be highly valued. Social Media Management: The agency must have a strong background in social media management, with proficiency in creating engaging content, handling community engagement, and leveraging various social media platforms to build brand awareness and drive audience engagement. The agency's expertise in utilizing social media analytics to optimize content strategies and improve campaign performance will be essential. Digital Marketing Tools: Proficiency in digital marketing tools, including social media management platforms, analytics tools, and content scheduling software, is required. The agency's familiarity with leveraging data-driven insights to inform campaign decisions and optimize audience targeting will be a key differentiator. Collaborative Approach: Effective communication and collaboration skills are paramount for a successful partnership. The agency should demonstrate an ability to work seamlessly with the Bridge-The-Gap Project team, actively seeking input and feedback to ensure alignment with project goals and messaging. Innovative Solutions: The agency should be forward-thinking and innovative in proposing creative solutions to drive engagement and achieve project objectives. The ability to think outside the box and propose unique approaches to digital marketing and awareness strategies will be highly valued. Client References: The agency should provide client references from past projects or initiatives, demonstrating a history of successful partnerships and client satisfaction. Duration and Location: The collaboration with the Advertising or Digital Agency will span 60 days, starting from [start date] to [end date]. The agency can work remotely and coordinate with the Bridge-The-Gap Project team through virtual meetings and communications. Closing Date: Thursday, 05. Oct 2023 Intervention Sector(s): Communications & Media
• Documents:

 Tender Notice