Digital Marketing Consultancy

• Country: Lebanon
• Summary: Digital Marketing Consultancy
• LBT Ref No: 95374332
• Deadline: 30 Jan 2024
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
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• Description:
• Tenders are invited for Digital Marketing Consultancy - Sultan Yaacoub Coop - ARYAF. Closing Date: Tuesday, 30. Jan 2024 Intervention Sector(s): Training & Capacity Building Remuneration range: 3000 to 4000 (USD) Duration of Contract: N/A Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon. About ARYAF PROJECT ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and agri-tourism within west Bekaa, Zahle, and South Mount Lebanon. The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and provide training to their staff, including youth, women, and disabled individuals. The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE). SME Background The Sultan Yaacoub Cooperative, also known as 3 Chefs, is an agrifood business that specializes in producing frozen foods such as Borak Jebne, Deditos, Warak Arich, Kebbe, Chich barak Kushina, and more. They supply their products to main caterers in the Bekaa region and sell to numerous points of sale and supermarkets. After assessing the small business's needs, it was determined that they needed to enhance their digital marketing activities and customer relationship management. Scope of WorkA successful digital marketing strategy should always begin with a thorough understanding of the target audience, industry trends, competitors, and the unique selling proposition of the brand or product. The goal is to use digital marketing techniques to improve the online performance of Sultan Yacoub Cooperative by reviving its brand identity, enhancing its online presence, and ultimately creating a more engaging and memorable customer experience. This consulting service will help the cooperative stand out in a competitive market and build lasting relationships with its customers. The project will involve conducting a brand audit, developing a clear brand identity and strategy, designing a website, launching a social media campaign, and creating a range of promotional materials.To summarize, the objectives of this consultancy are as follows. Launch a website to showcase products and attract potential customers, Develop and increase social media marketing campaigns in the key platforms, Create, Design, and Elaborate useful promotional materials, banners, and flyers, needed while attending trade shows or agrifood exhibitions. Action Plan The following is the process that the consultant will apply to complete the project: Investigate: Using a variety of tools and sources, including online and offline data, surveys, interviews, focus groups, and more, conduct a thorough investigation into the agrifood business-s brand, market, clientele, and rivals. Along with reviewing the business's present marketing strategy, collateral, and initiatives, the consultant will point out any weaknesses and potential areas for development. Plan: Using the research results and the SME's vision, mission, values, and objectives as a guide, create a strong and successful brand plan for the establishment. Along with defining the SME's target market, value proposition, brand personality, brand voice, brand promise, and brand narrative, the consultant will also guide how to express each of these elements consistently and effectively across all touchpoints. Design: Develop an original and captivating brand identity for the Agrofood Industry, considering the brand strategy as well as the establishment's preferences and expectations. The consultant will also rejuvenate a logo, slogan, and other visual elements that accurately represent the brand and set the industry apart from its rivals. Lastly, the consultant will design a website that highlights the SME's features, amenities, special offers, and customer testimonials. It will also feature a simple and safe online shop system and be accessible to all users. Execute: Put the website and brand identity into action by supplying the appropriate files, sizes, and formats in addition to the domain name, hosting, security, and upkeep services. Launching and managing the social media campaign is the responsibility of the consultant. This includes producing and sharing interesting and pertinent material on the SME's accounts across various platforms, including images, videos, tales, polls, quizzes, and advice. Additionally, the consultant will engage with the industry-s clientele on social media by answering queries, comments, and reviews from both current and prospective guests. Deliverables The deliverables for this project are as follows: Assessment Visit: Perform a thorough and methodical examination of the agrifood industry by utilizing qualitative and quantitative techniques, including competition, SWOT, GAP, and customer analysis. Examine the Industry's existing marketing strategy, collateral, and events, and provide a report outlining your conclusions and suggestions. Deliverable: Assessment Report. In-depth analysis of Sultan Yacoub Cooperative products, and current online presence. Competitor analysis to identify key opportunities. Marketing Strategy: Based on the findings of the brand audit and in collaboration with the SME management and marketing staff, create a distinct and well-rounded brand plan for the small and medium-sized enterprise. Make available a brand handbook, which describes the SME's rules and principles for the brand and how to implement them uniformly throughout all channels. Using the newest design trends and resources, develop a unique and eye-catching brand identity based on the brand strategy. Offer a tagline, logo, and other visual components in a range of sizes and formats appropriate for print and digital media. To be ready for the social media campaign, the beneficiary must validate the brand strategy and brand identity as well as the guidelines, templates, posts, activities, and other associated campaign materials. Deliverable: Marketing Strategy Report. Tailored digital marketing strategy focusing on social media, content marketing, and search engine optimization. Social media campaign: Using the most well-liked and pertinent social media channels (Facebook, Instagram, LinkedIn, and TikTok), start and oversee a social media campaign for the industry based on the brand identity and plan. For the first 2 months, the consultant will oversee the social media page and oversee all postings, questions, and activity on it. Along with a social media toolkit—a compilation of templates, visuals, hashtags, captions, and other resources—that can be used to produce and personalize social media content, the consultant will also supply a social media calendar, a document that details the kind, frequency, and time of the postings. Finding and recommending Influencers to work with; to find the right social media influencers in Lebanon, who are a good fit for the industry. Identify the best Lebanese blogs and websites to follow. Deliverable: Social Media Posts and Activities Report. Paid advertising campaigns to target Sultan Yacoub customers. Providing customized social media posts to maintain a cohesive branding and identity. Marketing materials: Generate barcodes for the range of products offered by the SME. Create signage for the cooperative, including branded packaging, loyalty materials, and promotional items. Design and create a poster to be applied to the delivery vehicle. Create and design personalized cardboard cups to be used for selling ready-to-eat frozen food in schools and universities. We require around 3000 designed cups that are ready to use. Design and produce flyers, brochures, business cards, and other print and digital materials that can be distributed and displayed in various venues and channels to promote the business brand and its numerous activities. Deliverables: Barcode for Labels, Posters applied on 1 vehicle, Signage for the cooperative, 3000 designed cardboard cups, Brochure/ Flyer, Business card, Ready to print designs, Posters, and Signage… . Website design: Using the best standards for web design and development, create a user-friendly and responsive landing page for the industry-s website based on the brand identity. Detailed structure of at least 5-6 pages including experiences, gallery, free answers, and questions, Links to social media, Partnerships, and additional design features. Website Technical features Back End content and Order Management system SEO, Google Analytics, and Google Console Search Deliverable: Website design, structure, and features Assessment and Measurement: Use a variety of metrics and technologies, including web analytics, social media analytics, and customer feedback, to track and evaluate the effectiveness of the rebranding and marketing initiative. Provide a measurement and evaluation report that includes suggestions for improvement along with a summary of the project's outcomes and results related to rebranding and marketing. Deliverable: Final Report Qualifications A degree or diploma in branding marketing
• Documents:

 Tender Notice